What to know about SEO

SEO is Search Engine Optimization

Search engine optimization is used world spread by people. It's used for the sole purpose to have websites ranked on the search engines all over the internet. How do people find what they are looking for on the internet? They most often use a search engine and type in a specific keyword or phrase. Well that's the key to it all. To know what keywords or phrases your clients, customers, or any specific market of people are searching under to find your product. This is called your target demographic. Many people pay thousands to have research done on their products demographic. These specific keywords are gold minds to internet publishers. You need to focus your web pages on these keywords. The trick is to blend them in as if nobody even realizes that you are using SEO. I recommend Keyword Spy for this it's a free service.
Once you are knowledgeable in SEO you will be able to break down web pages and put in key elements used in SEO marketing

The Golden Rule
Write for the Search Engines then write for the people!